Kevin Saghy is the founder and principal of Earned Impression, a consultancy that helps clients achieve their goals by developing intentional touchpoints with audiences across owned, earned and paid channels. Each of these media pillars play an important role in the mix, however earned media inspires the highest level of trust between a brand and its audiences thanks to the credibility of a third-party endorsement. Kevin’s proven strategic planning process ensures a brand’s desired narrative reaches the right people at the right times in the spaces where they are active – a comprehensive approach that helps clients land that coveted earned impression. 

Prior to launching his own consultancy, Kevin served as a versatile communications and marketing leader who guided teams to industry-leading results with notable brands in agency, professional sports and higher education. 

Kevin most recently served as vice president of communications and public relations for the Cleveland Cavaliers, with oversight of corporate communications strategy, planning and execution. His team generated millions of dollars in earned media value through creative community and corporate partnerships, favorable local and national business stories, and a sustained preseason media blitz showcasing each major segment of the franchise.

 Kevin joined the Cavs after developing a new functional area at The Ohio State University as head of audience engagement. In this role, he was responsible for driving creative engagements for stakeholders while strengthening their connection to the Ohio State brand. These interactions were delivered through events, experiential marketing, community-building initiatives and integrated marketing communications touchpoints across channels. 

Before taking on this role, Kevin served as senior director of social media for the university, responsible for implementing a strategy that furthered engagement and brand building, while also overseeing a change management initiative to improve digital communications across a decentralized campus environment. In the first three years under Kevin’s leadership, the university improved from worst to first in its peer set for audience engagement, and fourth in the nation among 405 colleges and universities overall. 

Prior to joining Ohio State, Kevin worked for eight seasons at the Chicago Cubs, most recently as assistant director of communications. Kevin was responsible for promoting the club’s business and community initiatives through external and integrated communications channels, including overall direction of the team’s social media and corporate public relations strategies. Kevin led cross-functional strategic planning, collaborated with corporate and community partners, and served as a team spokesperson to local and national media. 

Under Kevin’s leadership, the Cubs’ social media team was nationally recognized for its compelling content, entertaining voice and focus on personal engagement, including the most total interactions with fans on Twitter among any Major League Baseball club. In a 2017 social engagement study released by SportsBusiness Journal, the Cubs were recognized as the top-performing baseball team and the only MLB club ranked among the top 25 global sports organizations. 

Prior to joining the Cubs, Saghy worked as an account executive in the corporate practice of Ketchum, a global public relations agency. Kevin was responsible for digital and traditional media relations, writing, event promotion and influencer programs for a list of clients that included Best Buy’s Geek Squad, FedEx, Dyson, Kellogg Company, State Street Corp. and Ketchum’s visibility teams. 

Kevin has served as an advisory board member for the Plank Center for Leadership in Public Relations and Social Media Week Chicago, while also volunteering for local and national PRSA committees. As a past national president of the student organization (PRSSA), he remains committed to initiatives that advance students in the industry.

Saghy has been honored for his volunteer efforts and work in the marketing/communications industry, including a Pride of CASE Gold Award for Ohio State’s social media turnaround and Grand Gold Award for the COVID-19 communications pivot. His team at the Chicago Cubs was recognized with the Shorty Awards Gold Honor in Sports, and the Overall Platinum Award from the Publicity Club of Chicago for the team’s content strategy during the historic 2016 World Series. Kevin was recognized as Ohio Northern’s Young Alumni of the Year in 2021, inducted into the PRSSA Hall of Fame in 2014, recognized as one of the Ten Outstanding Young People of Illinois by the Illinois Jaycees in 2013, received Midtown Educational Foundation’s Volunteer of the Year Award in 2012 and was honored as the Young Professional Mentor of the Year by the Plank Center for Leadership in Public Relations in 2010. Saghy also received PRSA Chicago’s Young Professional of the Year Award in 2009. 

Kevin graduated with high distinction from Ohio Northern University, where he earned a Bachelor of Arts in public relations with a business option. He earned a certificate from the selective Executive Leadership Program at the Kellogg School of Management at Northwestern University in partnership with the Chicago Cubs.