By: Jen Kapcio
A common response I get from people when I tell them my strategic communication major is “I could never do that; I hate writing.” Yes, writing is an essential part of communications, but it is not everything. Communications is about effectively conveying a message to a variety of audiences, and there are many other ways to do this that do not involve writing.
I never thought of myself as the strongest writer, yet I always had a love for connecting with others and telling a story. I knew communications would allow me to do just that, but throughout my collegiate journey, I explored other paths in communications that are less writing focused. To my surprise, I found that many of my interests were career paths in communications and that there are pathways where my skills can shine.
So whether you are an incoming freshman searching for a major that is right for you, undecided looking to declare your major for next term or looking to switch your major, now is the time to consider communications. Every individual has a place in communications, and with scheduling windows opening, now is the best time to find where you fit.
Photography
Have you ever gone out to take pictures with friends? Were you the one taking the photos or were you posing for the photos? Taking pictures was always a fun hobby or activity for me, but I never thought that this would be an important area of communications. Photography is a great path to pursue if you are and looking to take a simple hobby to the next level.
A picture is worth a thousand words, and in today’s oversaturated media landscape, quality photographs are an essential part of storytelling for brands, businesses, influencers and more. Photography lets you express creativity through lighting, perspective and environment. As a photographer, you have a lot of freedom to find your specialty, so turn your passion into a career.
Videography
Maybe you like the idea of photography, but you want to take it a step further, try videography. Similar to photography, videography captures moments in time but then pieces together various shots in order to tell a story or send a message.
Videography requires more post-production work, as you must manage visuals, audio and transitions. Videography is in high demand, with growing opportunities that might be the perfect fit for you.
Content Creation
If you love both photography and videography, why choose just one? Content creation is another fast-growing industry with almost every brand, company and person having some form of social media.
As a member of both Public Relations Student Society of America (PRSSA) and The PRactice, I quickly learned the importance of content creation in communications. Social media is a major part of everyday life, and communications provides essential skills and knowledge that directly apply to the field.
There are many possibilities for what you can do with content creation. So, if you have an eye for new trends or love to create eye-catching posts then communications can help you get started on the right path.
Visual communications
Is creating, designing and using visual element more your speed? Then visual communications might be the path for you! When it comes to communications people often forget about the artistic side of storytelling.
Visual communications relies on design elements like colors, images, fonts and icons to convey messages to target audiences. Visual communications is often confused with graphic design, as they require similar skills. Both visual communications and graphic design communicate a message, but visual communications involves more aspects of multimedia and interactive content.
With the rise of digital content, visual communicators have become more important for companies. Whether it is creating social media graphics to attention-grabbing videos, visual communications are a form of art that captures audiences and inspires action.
Event planning
Communications creates experiences for people, but it doesn’t always involve creating for the media. Event planning is creating and coordinating events for a specific audience in order to engage with a brand or cause.
Event planning is a detail-oriented job focused on creating a positive atmosphere for attendees. If you love bringing visions to life, working with people, managing details and leaving an impact, then look into event planning.
Writing is and always will be an integral part of communications, but do not let this deter you from this industry. It is okay if writing is not your jam, but it is still an important skill to have. So, as you find the area of communications that best suits your skillset, challenge yourself to embrace writing and keep practicing it.