By: Jenna Beane As the market becomes increasingly competitive, brands are turning to new strategies to boost sales and capture consumer attention. One effective strategy is the scarcity mindset, which utilizes limited-edition drops with small product quantities to create a sense of urgency among consumers. By building excitement around new products, brands can pressure consumersContinue reading “Analyzing the Scarcity Mindset Marketing Strategy: The Parke x Set Active Collaboration”
By: Ryanne Eisnaugle Starting your fitness journey as a beginner may be intimidating and stressful. If you are feeling this, you are most definitely not alone. Many people experience stress and anxiety when starting a new routine, but with the right approach and a positive mindset, the gym can transform itself into a place ofContinue reading “Overcoming Gym Anxiety: 5 Essential Tips For Beginners”
By: Jane Greco Running can seem intimidating on the outside. In reality, it’s quite simple! The only thing you need to start is a pair of sneakers. With that said, it can still be intimidating even after you have tied your shoes and are ready to go. But the best part about running is thatContinue reading “How to Get Into Running”
By: Isabella Stolberg With the NFL 2024 Season in full swing, the competition is heating up – on and off the field. Football and Fashion fans alike have all eyes on the Pro’s pre-game tunnel outfits. Players across the league are dressing to impress like never before. Athletes, once perceived as “jocks”, are becoming fashionContinue reading “Best-Dressed NFL Pros of The 2024 Season”
By: Audrey Radick This semester has been huge for live music in Columbus. From classic pop to alternative rock to electronic dance music, many major artists have our city on their autumn tour dates. Columbus’s rising live music scene hosts many artists due to its range of venues. We have larger venues such as NationwideContinue reading “The Best Tours in Columbus this Fall”
By: Gabi Abramovitch Leaving for college is intimidating; even if you’re excited for this new chapter, you can’t help but question the future. Will I make new friends? Will I lose my old ones? How am I going to handle this? It can be such a lonely and terrifying feeling, but don’t worry! You trulyContinue reading “5 Songs That Capture Leaving For College”
By: Kira Ley Fashion campaigns are constantly evolving, each season bringing innovative approaches that reflect the latest trends and brand identities. In 2024, some brands went beyond traditional boundaries to capture attention and create memorable experiences for their audiences. From breathtaking scenery to intimate storytelling, these campaigns offer fresh takes on fashion marketing. Here’s aContinue reading “Best Fashion Campaigns of 2024”
By: Caitlin Katz College brings new opportunities including going to new locations and experiencing new things. Being in another country allows you to immerse yourself in another culture and experience a different lifestyle. More than 300,000 students travel abroad whether it is to study, intern, or volunteer in other countries. Europe is the central leadingContinue reading “The Best Places to Study Abroad as a College Student”
By: Jaxen Swank With Twenty One Pilots recording one of their biggest sold out Columbus concerts to date at Nationwide Arena alongside the announcement of the Buckeye Country Superfest this past October, music may be the only thing on your mind right now. Experiencing live music as a college student doesn’t have to be difficultContinue reading “Experiencing Live Music in Columbus: Concert Venues Ohio State Students Should Know About”
By: Gwyneth Cable How many times have you said, “Just one more episode!” and then the next thing you know you’re finishing the final episode in a season of a show you just started yesterday? For me, it’s happened too many times to count. In a world where streaming services releasing all episodes at onceContinue reading “Revive Weekly Releases, Cancel Binge Culture”